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Fashion Law

Monday, August 1, 2016

Louis Vuitton Changes Its Packaging Colors


Louis Vuitton just announced that it will no longer use its traditional and distinctive brown for the packaging of its luxury fashion apparel and goods. Instead, Louis Vuitton will employ new packaging designs that include “Imperial Saffron” colored boxes and bags, featuring blue ribbons and handles.

As discussed in two of our previous posts, trade dress protection (an extension of trademark law) can protect


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