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Marketing and Branding

Tuesday, December 20, 2016

CROSS BRANDING – PRACTICAL BUSINESS AND LEGAL CONSIDERATIONS


By: Aaron Riedel

 

This blog post is a practical exploration of cross branding relationships and the basic legal underpinnings of putting together a cross branding agreement. Not every issue or legal topic is covered. This blog post is not meant to be legal advice, but may be considered attorney advertising.

What is Cross Branding?

Cross branding is when two or more companies work together to promote each other’s products or services to maximize publicity and/or revenue for both companies. Cross branding deals come in many forms - on products themselves, in TV advertising campaigns and sponsorships, and in physical retail displays.


Read more . . .


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